To build a strong brand, invest in increasing the value of these four assets.
He lectures 24 season 7 nl episode 22 cast widely and consults for companies in the United States, Europe, and Japan.
To learn more, view our.This new work will be essential reading for the battle-ready.The twin concepts of brand ariens st724 parts manual identity (the brand image that brand strategists aspire to create or maintain) and brand position (that part of the brand identity that is to be actively communicated) play a key role in managing the "out-of-the-box" brand.A brand offers four major categories of assets: The name awareness associated with the brand.Skip to main content, academia.See details, see all 5 brand new listings.Aaker shows how a brand should be considered as a product, a person, an organization, and a symbol.View your brand as having a series of assets or liabilities linked to its name or symbol.GetAbstract recommends this book to everyone involved in marketing.In David Aaker's pathbreaking book, managing brand equity, managers discovered the value of a brand as a strategic asset and a company's primary source of competitive advantage.Summary, the Elements of a Strong Brand.The quality of the brand as perceived by customers.Managed effectively, the brand makes your product even more valuable.Brand New condition 30 day returns - Buyer pays return shipping.Aaker shows how to manage the "brand system" to achieve clarity and synergy, to adapt to a changing environment, and to leverage brand assets into new markets and products.
By doing so, you create a number of benefits, including reducing marketing costs, attracting new customers, giving customers more reasons to buy, and associating additional positive attitudes and feelings with your brand.
Potentially destructive organizational pressures to change a brand's identity and position are also discussed.
In this book, David.
As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper.
Why consumers associate strong brands with quality products; Why you must define your brands core identity; and.